The team at SwimTopia has decades of combined experience with swim and sports teams, we understand just what it takes to run a swim program.
We want to solve more headaches for the swim community, and solve them better than they’ve been solved before. We strive to help make the sport of swimming easy, fun and accessible.
SwimTopia was originally created in 2010 by Mason Hale after he was recruited to be the “computer guy” for his kids swim team. Mason was astonished to discover how time-consuming and hard running a swim team really was. Disappointed by available solutions, he was determined to save time and frustration for himself and others. Born from Summer League swimming roots, SwimTopia was designed to be intuitive and easy-to-use, and to save swim coaches, administrators, and volunteers time and effort.
Software Engineer
Software Engineer
Software Engineer
Sales Growth Specialist
Customer Accounts & Billing Coordinator
Customer Experience & Knowledge Specialist
Customer Product Liaison
Customer Insights Analyst
Marketing Communications / Technical Sales Advisor
Customer Happiness & Training Specialist
CEO & Founder
Mason has been leading teams creating innovative software products for more than 20 years. He was Chief Technology Officer at OneSpot and Chief Technologist at Frog Design, where he created web and software solutions for clients including Microsoft, HP, Dell, Motorola, SAP, Disney and T-Mobile (among others). Mason was a year-round swimmer and captain of his high school swim team and was an active volunteer for his neighborhood summer league swim team for 15 years.
President
Alan leads the SwimTopia team in driving revenue growth, scaling the business and optimizing operations. He brings over a decade of experience in the finance and investing world, having partnered with many vertical market software and technology companies through their growth and scaling journeys. He now brings this expertise to SwimTopia, working alongside the founder to continue building the best swim software in the industry! Alan is a competitive triathlete and loves empowering SwimTopia’s parents, volunteers, coaches and athletes in our swim communities.
Director, Customer Success
At SwimTopia Tracy combines her previous experience as a business owner, manager, and consultant with her love of swimming. Helping ensure the success of SwimTopia’s customers, Tracy oversees the Customer Happiness Team and is the league liaison for 100% SwimTopia leagues, including onboarding and training their teams. Tracy has also coached both summer and year-round swimming, and has been a swim mom and volunteer for 15 years. Tracy has supported her daughter’s progression from summer swimming in kinder to NCAA swimming.
Director, Engineering
Brian is a hands-on Engineering leader with more than 25 years of experience who has grown software development teams at multiple companies. He is also an entrepreneur at heart, having cofounded several companies, including Sencha (maker of the popular Ext JS framework). Outside of software, Brian is an avid musician and athlete. He used to teach swim lessons to kids, and has coached his daughter in softball, basketball and volleyball over the years.
