About Us

About Us

The team at SwimTopia has decades of combined experience with swim and sports teams, we understand just what it takes to run a swim program.

We want to solve more headaches for the swim community, and solve them better than they’ve been solved before. We strive to help make the sport of swimming easy, fun and accessible.

Our Story

About Us: Mason's daughter and friends with their first ribbonsSwimTopia was originally created in 2010 by Mason Hale after he was recruited to be the “computer guy” for his kids swim team. Mason was astonished to discover how time-consuming and hard running a swim team really was. Disappointed by available solutions, he was determined to save time and frustration for himself and others. Born from Summer League swimming roots, SwimTopia was designed to be intuitive and easy-to-use, and to save swim coaches, administrators, and volunteers time and effort.

Our Team

Mason Hale
Mason Hale
CEO & Founder

Mason has been leading teams creating innovative software products for more than 20 years. He was Chief Technology Officer at OneSpot and Chief Technologist at Frog Design, where he created web and software solutions for clients including Microsoft, HP, Dell, Motorola, SAP, Disney and T-Mobile (among others). Mason was a year-round swimmer and captain of his high school swim team and was an active volunteer for his neighborhood summer league swim team for 15 years.

Chris Bonser
VP, Engineering

Chris loves leading teams to build software which delights its users. He discovered his affinity for code while creating software for semiconductor test equipment. He has been the solo developer for shoestring budget startups and the project lead for multi-million dollar projects at a Fortune 500 company. Chris is a former collegiate swimmer who still holds his high school 100 Butterfly record. He volunteers as a stroke and turn judge for his kids’ summer league team.

Elli Overton
Elli Overton
Director, Sales & Marketing

Elli is a three-time Australian Olympic Swimmer, and graduate of the Haas School of Business at UC Berkeley.  In the years prior to joining SwimTopia, she ran her own business providing swim instruction to adults and kids and coached summer league swimming for 4 seasons. Elli authored a children’s book for young swimmers called Jay’s Swimming Journey. She also volunteered as Meet Director and Merchandise Coordinator for her kids’ summer swim team.

Tracy Nelson
Tracy Nelson
Director, Customer Success

At SwimTopia, Tracy combines her previous experience as a business owner, manager, and consultant with her love of swimming. Helping ensure the success of SwimTopia’s customers, Tracy oversees the Customer Happiness Team and is the league liaison for 100% SwimTopia leagues, including onboarding and training their teams. Tracy has also coached both summer and year-round swimming, and was a swim mom and volunteer for 15 years, supporting her daughter’s progression from summer swim in kinder to NCAA.

Michael Swanson
Director, Product

Michael thinks deeply about how users will interact with the products that he creates. He has designed and built thoughtful, user-friendly products for massive companies, early stage startups and everything in between. Michael thrives at the intersection of business, technology and user experience. His breadth of experience, customer-centric mindset, aesthetic judgment, and technical fluency allow him to build products that customers love.

Brian Moeskau
Principal Software Engineer
Maria Le
Software Engineer
Mariah Harper
Sales & Marketing Associate
Max Lucas
Marketing Associate
Nikki Worley
Nikki Worley
Customer Success Operations Specialist
Paige Hansen
Customer Happiness Specialist
Amy Bedford
Customer Happiness Specialist
Nathan Roller
Customer Happiness Specialist
Robin Winston 300x300
Robin Winston
Customer Happiness Specialist
Megan Hubbard
Customer Happiness Specialist

In The Press

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