SwimTopia was originally created in 2010 by Mason Hale after he was recruited to be the “computer guy” for his kids swim team. Mason was astonished to discover how time-consuming and hard running a swim team really was. Disappointed by available solutions, he was determined to save time and frustration for himself and others. Born from Summer League swimming roots, SwimTopia was designed to be intuitive and easy-to-use. By making their jobs easier, our goal is to make volunteers easier to recruit and retain. We believe swim team participation should be less work and more fun for everyone involved. Our mission is to make our customers happy by saving them time and eliminating frustration.