About Us

About Us

The team at SwimTopia has decades of combined experience with swim and sports teams, we understand just what it takes to run a swim program.

We want to solve more headaches for the swim community, and solve them better than they’ve been solved before. We strive to help make the sport of swimming easy, fun and accessible.

SwimTopia Team

Our Story

About Us: Mason's daughter and friends with their first ribbonsSwimTopia was originally created in 2010 by Mason Hale after he was recruited to be the “computer guy” for his kids swim team. Mason was astonished to discover how time-consuming and hard running a swim team really was. Disappointed by available solutions, he was determined to save time and frustration for himself and others. Born from Summer League swimming roots, SwimTopia was designed to be intuitive and easy-to-use, and to save swim coaches, administrators, and volunteers time and effort.

Our Team

Mason Hale
Mason Hale
CEO & Founder

Mason has been leading teams creating innovative software products for more than 20 years. He was Chief Technology Officer at OneSpot and Chief Technologist at Frog Design, where he created web and software solutions for clients including Microsoft, HP, Dell, Motorola, SAP, Disney and T-Mobile (among others). Mason was a year-round swimmer and captain of his high school swim team and was an active volunteer for his neighborhood summer league swim team for 15 years.

Chris Bonser
Chris Bonser
VP, Engineering

Chris loves leading teams to build software which delights its users. He discovered his affinity for code while creating software for semiconductor test equipment. He has been the solo developer for shoestring budget startups and the project lead for multi-million dollar projects at a Fortune 500 company. Chris is a former collegiate swimmer who still holds his high school 100 Butterfly record. He volunteers as a stroke and turn judge for his kid’s summer league team.

Elli Overton
Elli Overton
Director, Sales & Marketing

Elli is a three-time Australian Olympic Swimmer, and graduate of the Haas School of Business at UC Berkeley.  In the years prior to joining SwimTopia, she ran her own business providing swim instruction to adults and kids and coached summer league swimming for 4 seasons. Elli authored a children’s book for young swimmers called Jay’s Swimming Journey. She also volunteered as Meet Director and Merchandise Coordinator for her kids’ summer swim team.

Tracy Nelson
Tracy Nelson
Director, Customer Success

At SwimTopia Tracy combines her previous experience as a business owner, manager, and consultant with her love of swimming. Helping ensure the success of SwimTopia’s customers, Tracy oversees the Customer Happiness Team and is the league liaison for 100% SwimTopia leagues, including onboarding and training their teams. Tracy has also coached both summer and year-round swimming, and has been a swim mom and volunteer for 15 years. Tracy has supported her daughter’s progression from summer swimming in kinder to NCAA swimming.

Paige Hansen
Paige Hansen
Customer Happiness Specialist
Nikki Worley
Nikki Worley
Billing Specialist,
Customer Happiness Specialist
Amy Bedford
Amy Bedford
Customer Happiness Specialist

In The Press

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