How SwimTopia Pays for Itself and Helps You Raise More Than Ever Before

SwimTopia pays for itself

Swim teams, especially summer and high school swim teams, run on tight budgets. Largely volunteer-run, and primarily non-profits, it can be a challenge for swim teams to provide quality swim programs for their community – at an affordable price – while staying financially afloat. For some teams, the total price of SwimTopia can look daunting, but because it has some great features that make fundraising easier, SwimTopia pays for itself and actually helps you raise more than ever before.


Sponsor pageUnlike other swim team software platforms that place ads on teams’ websites, with SwimTopia, you have 100% control over who your sponsors are and how their ads look. You also get to keep 100% of the sponsorship dollars. SwimTopia websites are a blank canvas to display the names and logos of your team sponsors, giving local companies broad exposure to a large segment of the community.  

SwimTopia offers customizable sponsorship categories — allowing you to decide how big or small the company logo will look, whether to include a link, and more.  You can have an entire page of sponsors, or you can display your sponsor logos in a sidebar or a footer shown on multiple pages (or both!). And with SwimTopia, no external advertising distracts attention. 

Being able to show local businesses your SwimTopia website, where their logo and link will be prominently displayed, is a great incentive for them to sponsor your team. Businesses get the benefit of broad exposure to your team members through your website, and also to members of visiting teams.

Many SwimTopia teams sell sponsorships to parents on their team who are local business owners. It’s a win-win for the swim team and the swim family, as the family is happy to support their kids’ team while building relationships and gaining exposure with other swim parents.

Another way that many of our teams raise funds is by selling sponsorship levels to families who wish to support the team but don’t necessarily have a business to promote. By making your team’s sponsorship levels a “merchandise item” in your SwimTopia team site, and including them on your team registration form and in the team store, swim team families can easily add the sponsorship to their family registration or spirit wear purchase, whether they have a business or just want to support the team.

A swim team website with SwimTopia can take your team sponsorship program to a whole new level!


MerchandiseYour SwimTopia website allows you to sell merchandise during registration and all season, and provides access to easy reporting tools that help you order and distribute your spirit wear. Having an online team store allows you to offer merchandise to those folks that forget to buy during registration, or decide later they really want more team gear.

SwimTopia allows you to select products from the vendors you choose and set your own prices. Your team can take advantage of bulk order pricing with your supplier, and choose how much to mark up the item for fundraising purposes. Typically, the more you order/sell, the cheaper the supplier’s per-item price, and the higher your fundraising total will be.

With SwimTopia you’re able to “pre-sell” merchandise, that is, take orders and payments from your swim families, then send the exact order on to your supplier; so you’re no longer having to hold expensive inventory that may or may not sell (you know one of the head parents on your swim team has a box of 2015 t-shirts still sitting in their garage, right?).

While structuring your merchandise program, thinking “outside the box” can help generate more sales. Rotating in a different item each year, like a yard sign, a cooler bag, or pajama pants, can add that “collector’s edition/must-have” factor to that item. With small markups per item, SwimTopia pays for itself, and leaves your team with fundraising dollars to spare for other swim team expenses.

Fundraising Events

Icecream SocialA great way to build team spirit and raise funds is to organize social events and sell “tickets” to them online through your team website. Whether it’s a pizza night, an ice-cream social, or a trip for the kids to a local entertainment center, SwimTopia makes it easy for you to collect online payments while families are RSVPing for the events. You can even have different prices for registered athletes, registered parents, child guests, and adult guests!

One last thing to think about when assessing the price/value of your online team management solution…

When thinking about the price of SwimTopia, consider giving a dollar value to the time you — the swim team administrators and lead volunteers — spend running the team. Think of this calculation as a different take on the expression “the time value of money.” 🙂 We all know that in most organizations 20% of the people do 80% of the work, and swim teams are no different! Swim team administrators spend hours and hours managing their teams during the season, plus more before it even starts. SwimTopia helps reduce the time that head volunteers spend on managing the team by streamlining processes and improving communication with their team. We think your time is valuable, and the price of SwimTopia, which averages to less than $3 per swimmer/per year, is a small price to pay to get more time to enjoy your kids during the swim season.